In this quick blog I will show you how to use Pretty Links in WordPress.
Pretty Links allows you to create custom links on your website that redirects to other links.
So, if you are an affiliate, you could use Pretty Links to create custom links to use instead of your actual affiliate link.
I like to do this for email marketing purposes. I have found that emails are more likely to go into a recipient’s spam inbox if it includes the actual affiliate link.
Example: instead of my GetResponse affiliate link that looks like this: https://www.getresponse.com/?a=YKGagpMKk6
I could create a custom link that looks like: kafayatobanigbaonline.com/GetResponse
The custom link also looks better for branding purposes when sharing your link!
How To Install Pretty Links Plugin On WordPress
For our purpose we will be using the free version of Pretty Links. There is also a paid version.
To install the Pretty Link plugin.
- Login into your WordPress back office
- On the lefthand side bar hover over Plugins and click Add New
- In the search box type “Pretty Links”
- Click Install and then Activate
Once installed, Pretty Links will be activated and will appear on the lefthand side bar.
How To Set Up Pretty Links
To create a custom link with Pretty Links:
- Hover over Pretty Links on the lefthand side bar
- Click on Add New
- Insert a title to keep track
- In Target URL insert your affiliate link
- In Pretty Link type the appropriate information to create a custom link e.g., kafayatobanigbaonline/GetResponse
- Redirection has 3 options:
- 307 (Temporary) – This maybe used sometimes if your target URL will change from time to time. An example of when you might want to use a 307 temporary is if the target link was to an event and the link was going to change depending on the event date.
- 302 (Temporary) – does the same thing as 307. 307 is an updated version of 302, so use the 307 instead of the 302.
- 301 (Permanent) – This will be used in most cases. You should use a 301 when you want your custom link to always redirect to the same affiliate link. It also makes it faster for users because their browsers will cache the result into their browser cache and things will load faster.
- In the Advanced tab leave the information as is – so “No follow” and “Tracking” should both be ticked. Make sure you get this right as it is important for the trust score and SEO of your website. Get more information about this here.
- No follow: if you are using an affiliate link you definitely want to keep the “No Follow” ticked. it means that Google will not follow through that link and associate your website directly with the link that you are going to. That is important for your SEO.
- Sponsored: this clearly indicates to Google that the link has been paid for e.g., someone has paid to put an Ad on your website or someone has submitted paid content to show on your site.
- Click Update (on the right hand side)
- Click on the copy button to grab your custom link
Check Number of Clicks And Referrals
If you go back to Pretty Links on the lefthand side bar and click on Clicks you can see useful information about your custom link.
I like to look at Referrer to see from where people are clicking on my links.
I hope this has been useful!